Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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ERP Systems Boost Amazon Sellers Datadriven Growth

ERP Systems Boost Amazon Sellers Datadriven Growth

This article delves into the data management challenges faced by Amazon sellers and introduces the value of dedicated ERP systems. Using UmaiCloud ERP as an example, it details the core functionalities of an ERP system, including front-end data capture, back-end data integration, advertising optimization, business analysis, and inventory management. The aim is to help sellers understand how to leverage ERP systems to achieve data-driven operational growth, improve efficiency, and optimize decision-making. This leads to a better understanding of how to improve overall performance on the Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Amazons Ranking Algorithm Key Strategies to Increase Sales

Amazons Ranking Algorithm Key Strategies to Increase Sales

This article delves into the real impact of off-Amazon promotion on Amazon's ranking weight, emphasizing that ranking is a collection of traffic sources. While off-Amazon promotion has a limited effect on SEO ranking, it influences recommendation traffic through user tags, improves conversion rates, and consequently affects search traffic. Furthermore, it proposes data-driven strategies for creating best-selling products and integrated on-and-off-Amazon traffic growth tactics. The aim is to help sellers gain a deeper understanding of Amazon operations and achieve sustainable store growth.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Face German Packaging Law Compliance Challenges

Amazon Sellers Face German Packaging Law Compliance Challenges

This article provides an in-depth analysis of the German Packaging Act (VerpackG), offering a comprehensive compliance guide for Amazon Germany sellers. It covers the registration process, reporting requirements, service cycles, recycling symbols, and Amazon's key review points. The article emphasizes a data-driven compliance strategy to help sellers avoid fines of up to €50,000 and improve operational efficiency and brand image. By understanding and adhering to these regulations, sellers can ensure smooth operations and avoid penalties within the German market.

01/04/2026 Logistics
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Amazon Sellers Struggle As Funding Dries Up

Amazon Sellers Struggle As Funding Dries Up

The Amazon brand acquisition frenzy is cooling down, with funding plummeting by over 80%, leaving the industry facing internal and external challenges. Acquirers are transforming to survive, urging sellers to choose partners cautiously. The industry is undergoing a rational return and value reconstruction, emphasizing operations, brand building, and diversified channel expansion in the future. The focus shifts from rapid acquisition to sustainable growth and long-term brand value creation. Sellers need to carefully evaluate potential acquirers based on their operational capabilities and commitment to brand development.

01/04/2026 Logistics Industry Insights
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Amazon Introduces Virtual Bundles to Drive Sales Growth

Amazon Introduces Virtual Bundles to Drive Sales Growth

Amazon Virtual Bundles allow brand-registered sellers to combine multiple FBA products into a single listing for sale, without requiring physical packaging. This article provides an in-depth analysis of how they work, eligibility requirements, benefits, and setup steps, helping you master this powerful tool for boosting sales. It covers the key aspects of virtual bundles, enabling sellers to understand and leverage their potential to increase revenue and improve product visibility on the Amazon marketplace.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Adapt to Algorithm Changes Keyword Challenges

Amazon Sellers Adapt to Algorithm Changes Keyword Challenges

Recently, Amazon sellers have experienced a sharp drop in organic keyword rankings and sales decline. This is due to Amazon's frequent algorithm adjustments and page layout changes, drawing on Alibaba's experience to address competition. Sellers should adopt strategies such as refined keyword research, optimized listing quality, diversified traffic acquisition, brand-building operations, and multi-platform deployment to reduce reliance on a single platform. Embracing change is crucial for success in the ever-evolving Amazon marketplace.

12/29/2025 Logistics Industry Insights
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Amazon OTT Ads Offer Brands Expanded Reach

Amazon OTT Ads Offer Brands Expanded Reach

Amazon OTT advertising offers an effective way to reach streaming audiences. Utilizing the Amazon DSP platform, advertisers can display video ads on platforms like FreeVee, Twitch, and Prime Video, reaching millions of users. This article delves into the mechanics, advantages, and best practices of OTT advertising, helping brands achieve precise marketing and enhance brand awareness. It provides insights into leveraging Amazon's OTT ecosystem for impactful campaigns and improved marketing outcomes within the streaming landscape.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Face Rising Threat of Listing Hijackers

Amazon Sellers Face Rising Threat of Listing Hijackers

This article provides an in-depth analysis of Amazon Listing Hijacking, covering its definition, forms, and potential damages. It offers effective countermeasures, including Listing monitoring, Brand Registry enrollment, trademark registration, and proactive reporting. The aim is to help sellers protect their Listings, safeguard their rights, and achieve sustainable growth on the Amazon platform. By understanding and implementing these strategies, sellers can mitigate the risks associated with Listing Hijacking and maintain a competitive edge.

12/29/2025 Logistics Encyclopedia
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